For years, the title industry has faced a dangerous paradox: the most sensitive part of the closing process (the transfer of funds) has been handled in the least secure ways, using antiquated paper checks or vulnerable, unencrypted emails.
The industry's "fix" for this has been a collection of "bolt-on" payment tools. But this just creates a new problem. It forces a client, who is already anxious, to get yet another email, from yet another third-party vendor, with yet another login, just to send their life savings.
This fragmented process doesn't eliminate risk; it is the risk. It trains your clients to trust outside requests, which is exactly what fraudsters want.
At CloseSimple, we knew there had to be a better way.
We Built on a Foundation of Trust
We didn't just decide to add "a" payment feature. We made a strategic decision to solve the payment problem by leveraging the one thing we've spent years building: our customers' trust.
As our CTO & Head of Product, Nate Niemi, explained, "For the past several years, we’ve been building the CloseSimple portal into the most trusted, highest–engagement experience in the industry, with customers regularly seeing 80–90% of eligible buyers actively interacting with their portal."
This is the "why."
Why would we ask a client who is already 80-90% engaged in our secure, branded portal to suddenly leave that circle of trust to make the most critical payment of their lives?
We wouldn't. The answer was to bring the payment into the one, secure place they already knew.
Payments, Built-In. Not Bolted-On.
By adding payments directly into that same secure, branded experience, we’re extending what already works. Instead of asking customers to "jump to a new tool or trust a risky email," they can now securely pay their Earnest Money and Cash-to-Close in a place they know and trust.
This isn't just convenience; it's a fundamental shift in security.
- It Reduces Fraud: It eliminates the need for insecure emailed wire instructions or paper checks, two of the most common fraud entry points.
- It Creates a Consistent Experience: Buyers complete payments in the same branded portal they use for documents, e-signing, and updates, avoiding the confusion of multiple systems.
- It Automates Your Workflow: Payment requests and status updates are automated, eliminating human error and keeping your team informed.
This has always been our long-term strategy: to eliminate fragmented workflows, reduce the surface area for fraud, and deliver a closing experience that is seamless for consumers and operationally superior for title companies.
Customer Experience, Fraud Prevention, and Payments in one Place. Now that's simple.
Schedule a demo today to see how CloseSimple’s payment platform can help your title company secure payment, eliminate fraud and create a consistent closing experience.
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