Bill discussed why title companies should stop trying to just compete against the next title company, and instead create a closing process that is "Remarkable" (worth talking about). In addition to discussing how businesses in other industries are doing this, Bill moderates a conversation with Andi Bolin, President of Celebrity Title in Houston TX, and Brian Cooper, President of Unified Title in Colorado Springs CO.
In this webinar Bill, Andi and Brian discuss:
- Why your real competition is not the title company down the street - it is Amazon, Netflix, Uber, Zappos, etc.
- Why your team should book their next meeting at the local Nordstrom.
- How a lunch from Panera could change EVERYTHING about your closing.
- The difference between Customer Service and Customer Experience; and what that means for you, your team and your customers.
- How to effectively "Date" your customers (Real Estate Agents)
- How to create a dynamic team to offer a superior closing experience; beginning with hiring based on "happy."