Stop Wearing Your Vendor's Logo During Your Closing Process

Lululemon Would Never Sell Their Leggings in an Under Armour Store ... So why are title companies letting other software brands own their customer experience?

Lululemon is one of the most trusted and recognizable brands in activewear. Their customers know exactly what to expect—from the logo on the bag to the feel of the leggings. Now imagine walking into an Under Armour store and seeing Lululemon products on display. Even if it’s the real deal, you’d hesitate. It feels off. And the moment you question the experience, the trust starts to erode.

That’s exactly what’s happening in the title and escrow space.

Title companies have spent years building local trust. But the moment their buyers and sellers start receiving closing-related emails from unfamiliar third-party vendors—with different logos, odd domains, and confusing interfaces—that trust takes a hit. And in today’s market, where phishing scams and wire fraud are more sophisticated than ever, that kind of confusion isn’t just inconvenient—it’s dangerous.

At CloseSimple, we believe title companies shouldn’t have to sell their service inside someone else’s brand. Everything we build is designed to protect and promote your brand—because it’s your brand the client chose. That’s why we white-label every element of the experience: emails, text updates, portals, even fraud prevention tools.

When everything comes from your domain, looks like your company, and feels familiar to your client, they stay confident throughout the transaction. And when something doesn’t look right? It stands out immediately. That’s how trust is built. That’s how fraud is avoided.

You’ve invested in building your brand. It’s time your technology reflects that. Don’t let your clients be bounced around from e-sign portals to payoff tools to wiring instruction systems—all branded by someone else. Consolidate the experience, reduce confusion, and let your company be the name they remember.

Lululemon wouldn’t let their product be sold in someone else’s store.

Why should you?

→ Book a demo with CloseSimple and take back control of your brand experience.
Because your brand matters. And we’re here to protect it.