Blog & News

The Zappos Customer Care Challenge [Step by Step Process]

Bill Svoboda on Feb 22, 2018 3:10:58 PM

I previously discussed the importance of shifting from a mentality of Customer Service, to Customer Care (being reactive to being pro-active in how you treat customers). This post outlines the Zappos Customer Care Challenge that will help instill the Customer Care mentality within your business. (This is in no way actually associated with Zappos)

Continue reading...

Please, close your Customer Service Department

Bill Svoboda on Feb 15, 2018 3:10:00 PM

Before co-founding CloseSimple in 2014, I started an online custom t-shirt company in 2004 out of my college dorm room.  As a 20 year old kid I had no idea that business would actually take off and turn into a "real" job... and I'm still blown away to think Coed Monkey has been able to serve everyone from Google and Facebook to Medtronic and the University of Minnesota, as well as countless other businesses and non-profits, providing high-quality, soft custom printed t-shirts and apparel with their logo printed on them. 

Continue reading...

Creating Social Media Content - Online Marketing for the Title Industry [Pt. 3]

Bill Svoboda on Jan 30, 2018 1:02:14 PM

Ever wonder what you should be posting about on Social Media?  In Part 2 of our Online Marketing for the Title Industry, we gave 3 easy ways to come up with general content, so in this post we wanted to give 3 Easy Ways (Hacks) to Create Content specifically for your Social Media.

Continue reading...

Short Cuts & Hacks - Online Marketing for the Title Industry [Pt. 2]

Bill Svoboda on Jan 23, 2018 12:09:42 PM

We just did a blog post called "Online Marketing for the Title Industry - Covering the [NEW] Bases (+ FREE ALTA Video Content Idea!)" and in that post, we outlined 7 basic things that Title Companies can do to get online with their businesses.  In this post, we want to outline a few very specific things to-do, and not to-do in regards to the 5th key, "Creating Content that is Google-Searchable."

Continue reading...

Covering the [NEW] Bases - Online Marketing for the Title Industry [Pt. 1] (+ FREE ALTA Video Content Idea!)

Bill Svoboda on Jan 16, 2018 2:10:26 PM

Isn't it interesting how many people have opinions on how you should be marketing your Title company online?  While there seems to be no shortage of ideas, there does seem to a disconnect between the ideas/opinions, and practical ways to implement what you actually should do (we're not talking about the "nice-to-haves," but rather the "must-do's").

Continue reading...

[EMAIL Hack] Email, your Smart Phone & actually Sleeping through the night. [Email Productivity Series 3/3)

Bill Svoboda on Jan 3, 2018 11:58:15 AM

It's 3:08am (yes, in the middle of the night) and you're in bed.  You just woke up from the start of a restful nights sleep, so what do you do next?  According to a Deloitte study, if you're like 1 in 3 people, you're probably checking your smart phone.

Continue reading...

[EMAIL Hack] Marijuana vs. the ONE thing to do when your Inbox is Flooded. [Email Productivity Series 2/3)

Bill Svoboda on Dec 15, 2017 2:46:46 PM

Do you ever feel like you're tied to your email inbox?... Almost like the unread messages are a weight hanging around your neck, suffocating you and pulling you into the murky waters below?

Continue reading...

The Bar is Very, Very Low [Email Productivity Series 1/3)

Bill Svoboda on Dec 1, 2017 5:19:53 PM

It's interesting how low the bar has been set for Customer Service* in business today.  Simply replying back to an email within a reasonable amount of time can go a very long way in a customer's mind, earning you business for a very long time.  Whereas not replying to an email may cause the sending-party to jump to many unreasonable conclusions:
Is this business still in business?
- Did the person get fired?
- Maybe they just don't care about me anymore!
- etc. etc. and the list goes on and on.

Continue reading...

Tags: Email Efficiency, Pizza Tracker for Title, Title Company Email, Title Company Marketing Trends 2018, Title Company Workflow

Digital Marketing for Title in 2018 [Free Webinar]

Bill Svoboda on Nov 28, 2017 3:32:01 PM

Marketing Person #1- "Do this..."
Marketing Person #2- "No, don't do that, you gotta do this to market online..."
Marketing Person #3- "Wait, No, no, no... you gotta be on this new social platform if anyone is going to find you..."

Continue reading...

Tags: 2018 Marketing Webinar for Title Companies, Title Company Marketing, Title Company Marketing Trends 2018