I previously discussed the importance of shifting from a mentality of Customer Service, to Customer Care (being reactive to being pro-active in how you treat customers). This post outlines the Zappos Customer Care Challenge that will help instill the Customer Care mentality within your business. (This is in no way actually associated with Zappos)
Before co-founding CloseSimple in 2014, I started an online custom t-shirt company in 2004 out of my college dorm room. As a 20 year old kid I had no idea that business would actually take off and turn into a "real" job... and I'm still blown away to think Coed Monkey has been able to serve everyone from Google and Facebook to Medtronic and the University of Minnesota, as well as countless other businesses and non-profits, providing high-quality, soft custom printed t-shirts and apparel with their logo printed on them.
Ever wonder what you should be posting about on Social Media? In Part 2 of our Online Marketing for the Title Industry, we gave 3 easy ways to come up with general content, so in this post we wanted to give 3 Easy Ways (Hacks) to Create Content specifically for your Social Media.
We just did a blog post called "Online Marketing for the Title Industry - Covering the [NEW] Bases (+ FREE ALTA Video Content Idea!)" and in that post, we outlined 7 basic things that Title Companies can do to get online with their businesses. In this post, we want to outline a few very specific things to-do, and not to-do in regards to the 5th key, "Creating Content that is Google-Searchable."
Isn't it interesting how many people have opinions on how you should be marketing your Title company online? While there seems to be no shortage of ideas, there does seem to a disconnect between the ideas/opinions, and practical ways to implement what you actually should do (we're not talking about the "nice-to-haves," but rather the "must-do's").
It's 3:08am (yes, in the middle of the night) and you're in bed. You just woke up from the start of a restful nights sleep, so what do you do next? According to a Deloitte study, if you're like 1 in 3 people, you're probably checking your smart phone.
Do you ever feel like you're tied to your email inbox?... Almost like the unread messages are a weight hanging around your neck, suffocating you and pulling you into the murky waters below?
It's interesting how low the bar has been set for Customer Service* in business today. Simply replying back to an email within a reasonable amount of time can go a very long way in a customer's mind, earning you business for a very long time. Whereas not replying to an email may cause the sending-party to jump to many unreasonable conclusions:
- Is this business still in business?
- Did the person get fired?
- Maybe they just don't care about me anymore!
- etc. etc. and the list goes on and on.
Marketing Person #1- "Do this..."
Marketing Person #2- "No, don't do that, you gotta do this to market online..."
Marketing Person #3- "Wait, No, no, no... you gotta be on this new social platform if anyone is going to find you..."